I want to share a few marketing podcasts with you that I've found incredibly helpful.

Personally, I love shorter podcasts that get to the point—get in, get out, and leave me with some valuable insights, practical tips, and a healthy dose of inspiration. I also don't solely listen to book-centric podcasts. Sometimes, studying other industries offers fresh perspectives and new ideas.

Here are a few of my favorites:

#1 The Creative Penn Podcast with Joanna Penn

Joanna Penn is an author who understands the unique challenges writers face. Her podcast is a treasure trove of information on self-publishing, book marketing, and the business of being a writer. On the air since 2009, Joanna’s episodes often feature interviews with industry experts, offering diverse perspectives and valuable advice tailored specifically for authors.

Why Listen?

• Focuses on the intersection of writing and marketing.

• Insightful interviews with industry experts.

• Practical advice for both self-published and traditionally published authors.

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#2 Book Marketing Simplified

Hosted by Jenn Hanson-dePaula, Book Marketing Simplified is dedicated to helping authors navigate the complexities of book marketing. Jenn, a seasoned marketing expert, provides straightforward, actionable advice to both fiction and non-fiction authors, focusing on simplifying the marketing process. Each episode is designed to demystify various aspects of book marketing, from social media strategies to email newsletters, enabling authors to connect with readers and boost book sales without feeling overwhelmed.

Why Listen?

• Simplifies complex marketing strategies into easy, actionable steps.

• Focuses on building an effective online presence without overwhelming time commitments.

• Provides real-world examples and success stories from her own clients.

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#3 Novel Marketing with Thomas Umstattd Jr.

A podcast dedicated to helping authors build their platforms, market their books, and turn their writing dreams into a sustainable business. Hosted by Thomas Umstattd Jr., the podcast covers a wide range of topics from traditional and self-publishing strategies to effective marketing techniques. Through expert interviews, practical tips, and actionable advice, Novel Marketing equips authors with tools to help successfully navigate the business side of writing.

Why Listen?

• Offers insights from both indie and traditional publishing perspectives.

• Features interviews with industry experts and successful authors.

• Provides practical tips on building an author platform and increasing book sales.

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Bonus Non-Book Podcast: The Mindful Marketing Podcast

Hosted by Andréa Jones, a social media strategist dedicated to helping entrepreneurs and business owners leverage social media thoughtfully and effectively. This podcast aims to redefine marketing by focusing on mindful strategies that encourage genuine connections and sustainable growth. Each episode offers practical advice, expert interviews, and insights into the evolving landscape of social media marketing, emphasizing a balanced and ethical approach to digital marketing

Why Listen?

• Provides actionable strategies that can be immediately applied.

• Focuses on creating genuine connections with your audience.

• Offers a wide range of perspectives on social media marketing.

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Each of these podcasts brings something unique to the table, and I encourage you to give a couple episodes a listen.

It's not just about marketing your book, perhaps more importantly, it's also about empowering you to take control of your author journey to reach your goals.

Hello!
My name is Jocelyn.

Story warrior, book lover, day dreamer, gardener, and creative. I help serious writers roll up their sleeves, get their novel ready for publishing, and reach readers. When I’m not elbow-deep in the story trenches, I’m outside world-building in my garden and battling weeds with my three criminal mastermind cats.