ROLL UP YOUR SLEEVES,
AND LIGHT ALL THOSE
BULLSHIT EXCUSES ON FIRE.
You don't need more courses.
You need a plan that actually works.
You've written the book.
Maybe two. Maybe ten.
And you're still stuck. Not because you can't write. You can.
That was never the problem.
The problem is that nobody taught you the other part. The business part.
The part where you figure out why your marketing never lands, why your launches fizzle, why you're doing all the things and nothing's working.
The author industry loves to tell you to "just write more" and "just be consistent" and "just post every day."
As if volume is a business model. As if showing up is a strategy.
It's not.
It's hobbyist advice dressed up as professional guidance.
And it's keeping you stuck. You don't need more tactics.
You need someone who sees the whole picture, story and business, and can show you where the gaps actually are.
That's what I do.
Book Foundation
Your book is your product. If it's not positioned to sell, if the cover and blurb aren't speaking to the right reader, if your concept doesn't align with what the market actually wants, no amount of marketing will save you. This is where most authors are bleeding and don't even know it.
Publishing Strategy
Publishing isn't an event. It's a business model. KU or wide? Rapid release or slow burn? Series or standalones? These aren't checkboxes. They're strategic decisions that should be based on YOUR goals, not what some podcast told you works for everyone.
Business Infrastructure
This is where overwhelm lives. Email systems. Tech stacks. Marketing rhythms that don't make you want to throw your laptop into the sea. If you're doing everything manually and burning out, this is why.
Here's what nobody tells you:
Every author business needs three systems. Not thirty. Three.
Get these three right, everything else gets easier.
Most people separate story and business.
I don't.
Where's it breaking down?
You're doing the work. You're showing up. And something still isn't clicking.
This audit will show you exactly where your gaps are. Nine questions. Three minutes. No fluff.
I’m Jocelyn
You? You're done spinning.
Done collecting advice that contradicts itself. Done wondering why nothing's clicking even though you're doing all the things.
You're ready to build something real. A book that actually sells. A business that doesn't make you want to throw your laptop into the sea.
Good. That's exactly who I'm here for.
25 years building businesses. 10 years coaching authors. 40 years writing. I've built companies in tech, floral design, coaching, and publishing.
Different industries, same truth: you need a solid product, a clear strategy, and systems that actually work.
I've also spent my life obsessed with story. I've been told I have a sixth sense for it. I see what's working, what's broken, and what's missing, often before the author can.
Most people separate story from business. I don't.
Your book IS your product. Your publishing decisions ARE your business model. Get those out of alignment and nothing else works.
I'm not a cheerleader. I won't blow smoke.
But I'll tell you the truth, and I'll be right there with you while you do the hard work.
Every author I work with gets my full attention.
Your book, your goals, your business, your life.
I'm not going to hand you a template and tell you to figure it out. We build the strategy around YOU, not the other way around.
I was terrified of writing a crappy book. Jocelyn supported me through every step. I can't count how many times her insights got me un-stuck.
You're not going to sugar coat things and you're going to be direct. You're here to point out the problems and expect your clients to be willing to do hard work.
You're not trying to steer me 'your way.' You help me develop MY way.
WHAT AUTHORS ARE SAYING
WORK WITH ME
Ready to stop guessing?
90-Minute Intensive
You bring the questions. I bring 25 years of business strategy and 10 years of author coaching. You leave with a 90-day roadmap.
LEARN MOREBig Picture Audit
Full manuscript read. Story positioning. Business reality check. I look at the whole picture and tell you what's working and what's not.
LEARN MOREStrategic Partnership
Calls twice a month. Unlimited support. Story strategy and business infrastructure, integrated. For authors done doing it alone.
LEARN MORENot sure which is right for you?
Let's talk. 30 minutes. No pitch. No pressure.
Just a conversation to figure out where you are and what you need.
Your book deserves a business behind it.
Not a hustle. Not a grind. A real business that works because everything aligns.
Start with the audit. Find out where your gaps are.
Then decide what's next.